Inception Racing
Brendan Iribe is the co-founder of Oculus VR — the company that created the Oculus Rift virtual reality headset and was acquired by Facebook (now Meta) for $2 billion in 2014. One of Silicon Valley's most prominent technology entrepreneurs, Iribe is also a passionate Ferrari racing driver. His presence at Sebring as a gentleman driver in a Ferrari is one of the paddock's great crossover stories.
Race Entry
About Inception Racing
Inception Racing is a British GT racing team with programs in both IMSA and the FIA World Endurance Championship (WEC). Based in the UK, the team brings European racing culture and professional infrastructure to North American endurance racing. Their WEC program gives them experience at global endurance events including the 24 Hours of Le Mans, translating that knowledge to the IMSA platform.
The team's name — Inception — evokes beginnings and origins, fitting for a team built around creating opportunities at the highest level of GT racing. Their partnership with Ferrari's customer racing network gives them access to factory technical support and development resources.
The Car: Ferrari 296 GT3 EVO
The Ferrari 296 GT3 EVO is a technically sophisticated GT3 racer built around Ferrari's twin-turbocharged V6 engine — a new direction for Ferrari GT racing after decades of naturally aspirated V8s. The 296 GTB road car from which it derives is one of Ferrari's most advanced sports cars, featuring hybrid assistance in the road version (though the GT3 race car uses the combustion engine only, without hybrid systems, as per GT3 regulations).
Ferrari's customer racing program provides Inception Racing with factory engineers, setup data, and technical support that elevates their operation beyond what an independent team could achieve alone. The Ferrari 296 GT3 EVO is a proven competitor in GTD, and Inception's experienced team knows how to extract its potential over a 12-hour event.
Technology and Motorsport
Brendan Iribe's story is emblematic of a new wave of Silicon Valley and technology sector personalities finding motorsport as their passion outside the office. The same qualities that drive success in technology — obsessive attention to detail, data-driven decision making, competitive drive, and the desire to find incremental performance gains — are directly applicable to racing. For Iribe, a Ferrari at Sebring represents the intersection of his technology background and a deep love of speed.
Ollie Millroy (Great Britain) is a young British professional GT driver who represents the next generation of British GT talent. His developing career has taken him through European GT championships to the IMSA stage, and Sebring — with its 12-hour format and demanding surface — is an ideal proving ground for ambitious young professionals looking to make their mark.
Jason Schandorff (Denmark) is a Danish GT racing driver with experience across multiple European and American championships. Scandinavian drivers have a long tradition of success in motorsport — from Formula 1 champions like Mika Häkkinen to GT specialists — and Schandorff is part of that tradition.
Brendan Iribe (USA) co-founded Oculus VR, which created the Oculus Rift virtual reality headset. When Facebook (now Meta) acquired Oculus for approximately $2 billion in 2014, Iribe became one of Silicon Valley's most prominent technology entrepreneurs. His passion for Ferrari racing is well-established in the customer racing world, and his enthusiasm and financial commitment enable the Inception Racing program at the highest level. At Sebring, he gets to compete in one of the world's greatest endurance races in a Ferrari — a dream for any racing enthusiast.
What is GTD?
GTD allows a mix of professional and gentleman drivers. At least one driver per car must be a Silver-rated or lower amateur. This structure enables technology entrepreneurs like Brendan Iribe to compete professionally at Sebring. Learn more →
Oculus VR
Oculus VR, co-founded by Brendan Iribe, created the Oculus Rift — the headset that launched the modern virtual reality industry. Meta's acquisition in 2014 turned it into Meta Quest, now the world's leading consumer VR platform. The same person who helped launch the VR revolution now races Ferraris at Sebring.